We are pleased to present the world’s first sparkling purple wine! We have harnessed nature’s rarest colour and most powerful visible wave-length to create a popular style of wine embellished with mystery and nobility. Sourced from the pristine Margaret River and Great Southern growing regions of Western Australia, this blend of Semillon and Sauvignon Blanc is enhanced with natural antioxidants to minimise the use of sulphites and to create a unique purple colour and vibrancy. This lush style wine exhibits a hint of grass and a touch of minerals with a perfect balance of natural acidity and freshness complemented by a crisp dry finish.
Purple Reign is a blend of Semillon and Sauvignon Blanc grape varietals grown in the pristine Margaret River and Great Southern regions of Western Australia.
Enhanced with plant based natural antioxidants to minimise the use of sulphites and to create a unique new colour and vibrancy, this lush style wine exhibits a hint of grass and a touch of minerals.
The palate shows a textural mouth feel which lingers to a refreshing earthy radish finish with a subtle flinty minerality.
Fine textured with a perfect balance of natural acidity and freshness, complimented by a pleasing dry finish.
Purple Reign by Masstengo is a revolutionary world first new wine!
A stunning purple hue in colour, it is also enhanced with organic, natural, plant-based antioxidants that minimise the use of sulphites, presenting like no other wine before it.
Launched recently at the Sydney Royal Easter Show, the first production of Purple Reign totally sold out in days, with an unheard of 95% conversion from tasting to purchase. Creators Tim Macnamara and Rosco Stewart expected a solid response, but even they were surprised at the reaction. A social media frenzy began, with people trying to find out about this mysterious new wine. As a result, Tim and Rosco set about upgrading the packaging, and upscaling the production to meet this new demand.
Masstengo was created to push the boundaries of wine-making with the aim being to minimise synthetic additives, such as sulphites, that can be harmful to health and replace them with safer, more beneficial alternatives.
Founder Tim Macnamara, whilst studying a Masters of Environmental Sustainability degree, and working as a wine representative, was interested in finding natural ways to preserve wine without using artificial supplements. He began researching and experimenting techniques of adding various natural antioxidants to wine.
Business partner Ross Stewart was working in the liquor industry specialising in organic, biodynamic and preservative free wine. With a science background, experience in boutique wine making, and a recently completed MBA, Ross bought both sound financial and scientific knowledge to the team.
All that was needed was a wine-maker with a refined palate, broad sourcing and packaging capabilities, who was willing to walk a little on the wild side and push the boundaries of traditional wine making. Enter Mike Bolland and Peter Ganfield from Margaret River Wine Distributors who brought many years of boutique wine making experience, a massive supply network and a plethora of wine knowledge from Mike’s days representing premium Australian wine brands such as Penfolds, Lindemans and Seppelts.
With a strategic supply agreement in place, the team started introducing new methods to the wine-making process and removing some of the stages where sulphites are added. The result is Purple Reign; a beautiful, fresh, crisp, translucent new wine that proclaims, ‘purple for a purpose!’
This wine is for immediate enjoyment and is drinking perfectly now.
Alcohol Content 12.5%